Our challenge was to create a sports betting platform that would stand out in a crowded market while juggling duties of running a small agency.

For the design, I focused on developing a responsive, native-like web experience paired with a clean, modern UI that could not only compete with native platforms, but could have the potential to draw users away from competitors given our unique product approach.

For the engineering, I leveraged the ever-improving AI tools, together architecting the tech stack, creating the bulk of the betting logic, and implementing a large portion of the UI myself.

For the management, I always lead conversations with the client, negotiating timelines and budgets, with a smile and touch of congeniality.

For the culture, I had to fire our initial contracted engineering team and hired individual contractors with a single common trait: self-motivation. I flattened the management hierarchy and allowed engineers to take ownership of features themselves. Coupled with generous bonuses and an understanding of cultures of a distributed team across the world, human factors continue to be one of the most interesting elements of running an agency.