SPORTSBOOK

A homerun for gambling responsibility

Wrestling with the empathy problem

Author

David Kim

Scope

Product Strategy

UI/UX Design

Full-Stack Development

AI Integration

Responsible Gaming

Our challenge was to create a sports betting platform that would stand out in a crowded market. We focused on developing a responsive, native-like web experience that clean, modern accessibility, user satisfaction, and responsible gaming.

  • The application offers a unique interface inspired by clean visual language with accessibility

  • We implemented an innovative reward system called BetCash, offering 5-25% cashback

  • AI integration enhances both the development process and user experience

Pushing Design Boundaries

We chose Radix UI as our framework for its strong accessibility features and customizable primitives, allowing us to create a tailored system for future scalability.

- Exceeded contrast ratios using APCA contrast algorithm, improving readability for users with visual impairments, information-dense interfaces

- Developed interactive buttons with visual feedback for enhanced user engagement

- Incorporated Framer Motion animations to provide visual cues for state changes

80% of beta testers found the experience more satisfying than competitors

Blue Flower
Blue Flower